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If your a busniess looking to expand into the internet and have not yet done so, read on:
Do you need a web site?
Deciding whether you need a website is a calculation based on what taking your business online can do for you and your customers and how much it's likely to cost you in time and money.
That's why the team at Blue Media Creations speaks to you face to face, to get a better understanding of what you the customer would like to achieve, with a budget that suites you.
How will a website benefit my business?
A website can be a promotional and information tool, from a simple homepage to an online store with complex ordering payment and product delivery systems. Websites give small business a new tool to promote and sell.
Yet, the best website solution is not necessarily the biggest. Successful websites make it easy to get to know you, trust you, and do business with you. The smartest websites add something to your business it didn’t have before and offer benefits your competitor doesn’t yet have.
Benefits to your business:
- reduced costs, time and effort
- deliver better customer service
- increased sales to existing customers
- when well done, attract new customers
- reciprocal linking, network opportunities, cross promotion
- a long-lived and increasingly useful business investment
Benefits to your customers:
- 24 hour access
- the ability to do some things not possible or easy to do elsewhere
- accurate, fast transactions
- another way to find information about you
For example:
- a long-time customer accepts your email offer to subscribe to your free new bi-monthly newsletter
- a farmer in country NSW searches your catalogue at 9pm, finds a price, checks your website to see if you have stock, orders and pays for it online it, and then chooses how to have it delivered. It takes less than five minutes
- a business has a webpage with basic information about itself, product and contact details, and receives an enquiry from an overseas buyer opening the possibility of a new export market
Is a website right for my business?
The answer is not always yes. Apart from promotion, some products or services simply don’t work online.
Ask yourself: do my customers have access to the internet? Would they be happy to deal with me without face-to-face contact? Similarly, you need to be sure you can always respond quickly to emails or other online requests and have the staff available to process any requests or orders. If the answers to any of these questions is an outright 'No' then doing business online may not be right for you.
You should also consider whether your accounting and business software will be able to deal with information you collect from online transactions, and how your advertising strategy might need to change to include your website. If you're unsure whether a website is right for you, researching your customers' wants and your own capacity to manage a website is an important step to take before taking your business online.
So if you are still considering on having a website, speak to us, so you can gain a complete inside view of how we will help you achieve the goals you require with a website.
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